Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

How to Use Twitter to Network and Grow Your Business

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
10/7/2019

Wondering how you can use Twitter to grow your business?

Want to have the best time networking on Twitter?

These days, business owners who want to succeed need to get serious about using social media. If you own a business you need to know how to use the platforms well and keep track of the latest social media trends if you want to succeed.

Twitter is one of the best free tools out there for promoting a business and gaining new contacts.

If you want to grow your business and use Twitter for networking purposes, look no further. Below we'll tell you how to use Twitter for networking and to improve business growth.

1. Follow and Be Followed

One of the most important parts of using Twitter is following other users and getting more Twitter users to start following you. Having more followers will make it more likely that your content will be retweeted and will spread across the platform. 

Users will often follow you back once you start following them, so following other Twitter users is a great way to start using the platform. You should start by following leaders in your industry as well as other users with similar interests.

You can also gain more followers on Twitter by posting great content and having authentic conversations with other users.

2. Create Great Content

Like elsewhere on the internet, content is king on Twitter. However, Twitter is a little bit different than other platforms such as a blog or Facebook because you'll be limited to only posting bite-sized pieces of content rather than long-form content.

Be sure that your content is interesting and informative. However, don't be too stiff on the platform either. It's also important to use a conversational tone.

It's also a great idea to use Twitter ads if you want to grow your business and expand the reach of your tweets.

3. Start a Conversation

When using Twitter, it's also important to create a back and forth dialogue with other users.

As mentioned above, you should follow any influencers in your industry that you want to connect with. Then, you should start reaching out to them when it's appropriate.

Reply to the tweets of your influencers when possible and don't be afraid to start a conversation with them regarding topics that are important to you. You should converse with your followers in an authentic way as well.

4. Know the System

Every social media site is different in some ways, so it's important that you know exactly what makes Twitter tick. Aside from its emphasis on short-form content, there are other unique features that you should use.

Adding hashtags to your posts can help your tweets become easier for users to find in searches. Creating your own hashtags can also be beneficial for branding your business and if done well, you may find that your hashtag spreads across the platform.

Retweeting your followers, industry leaders, and other Twitter users can also help you increase your reach.

5. Use the Best Twitter Tools

Many helpful tools exist for making the most of Twitter. These tools can be helpful for monitoring topics, keeping an eye on influencers, posting tweets, and much more. 

Because there is so much activity on Twitter, a social media management tool can help you to make better sense of it and to see the information that you're most interested in.

Using analytics tools can also be incredibly helpful. Using Twitter analytics and third-party analytics tools can help you to discover exactly what resonates with your followers.

Understanding How to Use Twitter Effectively

If you want to build your network and grow your business online then using Twitter is one of the best ways to do it. However, make sure you think carefully about how to use Twitter and ensure you're working smart, not hard. You need to develop a strategy and learn how to use the Twitter platform like a pro if you want to get the most out of it.

Looking for more digital marketing and social media tips? Click here to learn more about expertly crafting your brand story on social media.