W.M. Sims

Head designer for AT° Design Studio.

4 Social Media Marketing Trends to Look Out For

W.M. Sims

Head designer for AT° Design Studio.
8/1/2019

Worldwide, there are more than 2.77 billion people who use social media on a regular basis.

If you're not keeping up with your social media marketing game (or if you're not advertising on social media at all), you're missing out on a lot of potential customers. 

Social media is a powerful marketing tool. The landscape changes often, though, so you need to make sure you're staying on top of the latest trends.

Listed below are some of the best social media marketing trends you ought to be following if you want your business to make a splash in 2019.

1. More Micro-Influencers

Regardless of your particular feelings about the term "influencer," you can't ignore the fact that influencer marketing is a major way for brands to get their name out there for more people to see.

You don't have to work with an influencer who has millions of followers in order to make a difference, though.

Micro-influencers (those who have smaller — yet still significant — followings often have higher levels of engagement than some of the major social media accounts. This increased engagement, in turn, can lead to more conversions and brand loyalty.

2. Increased Instagram Stories

More businesses are starting to rely on Instagram stories these days, too. That's right, Instagram stories are for more than just turning yourself into a puppy and talking about what you ate for lunch.

Every day, more than 500 million people watch Instagram stories. If you can get ads out there for these people to see, you're much more likely to get people interested in what you're selling. 

3. No More Fake Followers

For a while, lots of businesses were buying followers to try and give themselves a boost.

If you have to buy your followers, though, the chances that you're going to see any major business growth are slim to none.

Instead of wasting money buying followers, you're better off spending your money on well-designed social media ads and tools that will help you better connect with your audience (specifically, the real people who follow you).

You're going to see a decrease in the number of people who buy followers in the future. If there's only one trend you decide to follow, it ought to be this one. 

4. KISS

Finally, as Michael Scott would say, "Keep it Simple, Stupid."

There's no need for name-calling, but this advice is sound nonetheless, and lots of businesses are taking it when it comes to social media ads.

Simple, minimalist design is popular these days, and it's unlikely to go out of style any time soon.

Remember, the simpler and cleaner your social media ads and posts are, the easier it will be for people to figure out what you're selling and whether they're interested in it.

Try These Social Media Marketing Trends Today

The social media marketing world changes so quickly, it's easy to find yourself falling behind your peers.

The more you can keep up with the latest social media marketing trends, though, the easier it will be for you to stay relevant and continue bringing in new customers.

If you don't have the bandwidth to keep up with all the new trends, we can help at Addison Voice.

Contact us today to learn more about our social media marketing services and what we can do to help your business grow and thrive.