W.M. Sims

Head designer for AT° Design Studio.

5 Compelling Reasons to Switch to Minimalist Web Design

W.M. Sims

Head designer for AT° Design Studio.

Users get a good impression of your website within 50 milliseconds. Because of that, you may be tempted to cram it full of elements you think are attractive to look at.

But that can end up making a bad impression instead. Nowadays, it's all about minimal designs. Here are 5 compelling reasons to switch to minimalist web design for your company.

1. It's Timeless

Having current and updated web design can help your business immensely. But it can be difficult keeping up with what's currently in and what's been booted out.

The simpler you go, the less likely the elements you're using will become untrendy. If you look at the trends in fashion or design, many of the persisting ideas are very plain and simple. Going with a simpler design for your website will ensure you don't have to update it as often.

2. It's Easier to Find Information

When your website is all busy with designs, important information can easily be lost in all that chaos. Your visitors might have a tough time finding vital data, such as your opening times.

When users can't quickly find the information they need, it'll cause them to click off the page. If you keep things simple, they'll be happier since essential data is easily accessible.

3. There's Less Work Involved

If you want to revamp your website, it'll be easier to do so when it's a clean and simple design. This has its long-term benefits. Should you want to redesign, but still keep it simple, it won't take long to do.

The same goes for website fixes. If there are any bugs, it shouldn't be difficult for your designer to find and squash them. Website maintenance will be a cinch to do.

4. It's Cheaper for Website Hosting

The more elements you have on your website, the more space it'll require. When you choose a complicated design, this might mean all the difference between what you pay for a website hosting plan.

While the savings may seem small at first, it may end up saving you thousands of dollars in the long run.

5. It Loads Quicker

People are all about instant gratification nowadays. With a 60-second delay in page loading time, this decreases customer satisfaction by 16%.

Simpler web designs take less time to load up. This ensures that your visitors won't be frustrated while waiting for a complicated website to load on their devices.

Consider Minimalist Web Design for Your Company

As you can see, the expression "less is more" is certainly true for web design. People are so caught up in modern technology that they try to stuff their websites full of every bell and whistle.

But this has the opposite of their intended effect, which causes consumers to click off their website. So if you're guilty of doing this, switch to minimalist web design instead.

Want to read more about web design? Then check out this article on the hottest web design trends for 2019.