Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

In Focus: 5 Reasons to Use Video in Your Marketing Campaigns

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

In the time it takes you to run down the hall and grab a cup of coffee, hundreds of hours worth of video content will be uploaded to YouTube.

Video content is everywhere and your company needs a plan.

Here are five reasons that you need to develop a video marketing strategy as soon as possible.

1. Video Content Is Taking the World by Storm

People are spending more time watching videos, whether they're connecting with brands, watching influencers, or catching up on their favorite shows.

And while you might have noticed that video content is becoming more popular, video hasn't reached its peak yet.

Cisco estimates that video content will account for 82% of all IP traffic by 2022.

Simply put, video content is the future. And the sooner your business prepares for that future, the sooner you can start reaching your audience.

2. It's Shareable

Reaching your audience is one thing. But getting them to engage with your brand is another matter entirely.

Sharing images and blog posts across your social platforms is a fun and easy way to get consumers in the discussion.

Yet data shows that it's video content that generates the most action.

Video content gets shared 12 times more than images or text, so by creating original videos, you have the potential to expand your reach by a considerable amount.

3. Video Humanizes Your Brand

Brands need to connect with their audiences on a human level. They need to be warm, friendly, and open to discussion.

However, you might have noticed that getting your audience to trust you isn't always that easy. In fact, most consumers will be downright skeptical of your marketing.

Video content marketing and social media storytelling, in general, offer a great solution to this problem. Seeing a person associated with a brand humanizes that company and allows audiences to engage more easily and let their guards down.

4. Recycled Content Can Be a Big Part of a Video Marketing Strategy

If you already have a content marketing strategy, you might have a ton of old blogs sitting around collecting dust. Well, brush them off, because what's old is new again!

Video is a great way to revisit or repurpose old content.

Choose your most popular blog posts and think about how you can translate the content into a visual medium. You can even update the topic to include new information.

5. It Doesn't Take Much to Get Started

A lot of companies feel that they need high-end equipment to make video content work.

That's not the case. As long as your message is interesting, audiences will be more than happy to check out your video, whether it's shot on an iPhone or a high-end RED camera.

Consistency, personalization, and relevancy are what's most important. So don't worry if you don't have much of a video budget at the moment.

Lights, Camera, Action! Final Thoughts on Why You Need a Video Marketing Strategy

Whatever industry you're in, it's clear that a video marketing strategy is an important part of content creation these days. And remember, the audience's preferences for video content will only grow in the coming years.

Worried about breaking the bank? Click here to learn how you can allow for a marketing budget without spending a fortune.