W.M. Sims

Head designer for AT° Design Studio.

Email Marketing Strategies That Your Clients Won't Hate

W.M. Sims

Head designer for AT° Design Studio.

Only 40% of marketers think they have the best marketing strategy. Could your internet marketing strategy use some help? If we had to choose one area that delivers the most consistent results, it's email marketing.

Email marketing strategies integrate with all platforms and businesses. From digital goods to SaaS, email marketing is a core tenant. It doesn't take a lot of effort, time, or money to reap the benefits, either.

Here are a few tips to improve your email marketing plan. 

Quality, Not Quantity

Building a huge email marketing campaign isn't about taking over inboxes. The email content needs to have a clear and concise message. You need to increase the open rate of emails by not demanding too much of people's time.

If you open an email, whether you subscribed to it or not, and the message is multiple blocks of text: that's going in the trash. The strategy is taking an interesting story or pitch and breaking it up into morsels. Slowly nudge them in the direction of your offer or pitch.

By condensing your emails into short sessions, you make their decisions easier and faster.

Personalize the Message

Telling a great story is key to building a strong brand. How are you going to stand out from the competition if all you have is a unique logo or slightly lower price point? Those aren't compelling enough reasons to invest as an online customer.

Connect with your subscribers through personalized delivery of your content. Start with including their name in the subject line. A simple, yet effective way of grabbing attention.

Next, personalize your own content by sharing your background, your interests, and company culture.

End every email with a call to action by asking the reader questions. Getting reader replies and publishing them in future emails strengthens the emotional connection.

Split Testing to See What Works

During the start of every email campaign, you should perform split testing. This will help shed light on your formatting and delivery of your message. Split testing is important for long-term success in any internet marketing category.

Email marketing is no different than funnels in that conversion rates are dependent on presentation and messaging. Using the wrong color, heading, or spacing could make readers' eyes gloss over.

White Space and Scannability

To emphasize that last point, what your emails say relies on scannability. If it's difficult for readers to skim through, they might lose interest before your CTA. There are many guides out there for creating scannable content, putting emphasis on spacing.

White space, bullet points, and headings break up the monotony and draw attention. The longer you can pull them in, the better your chances of converting.

More Email Marketing Strategies

This is just the tip of the iceberg. You can develop a powerful email list by following these email marketing strategies. Once you find your voice, things start to flow naturally and engagement skyrockets. 

Learn how to budget with this helpful guide and get the best return on your investment.