Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

5 Ways Web Design and Development Can Help Your Business

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
5/27/2019

Is your business suffering from a website that's out of date or difficult to use? You could be missing out on valuable sales.

If you're ready to bring your business up to speed and capture the attention of customers, read on. We're here to answer all of your web design and development questions and show you how it can benefit your bottom line.

1. Keep Your Website Updated

Nothing drives a customer away like a bad website. If your website hasn't been updated in ages, chances are your customer can tell. This is especially the case if your website still features updates from 2017.

If you continue to keep your content fresh, users will be far more engaged with your business' website. New content helps you keep your potential customers on your site. 

The longer you can hold their attention, the better chance you have at higher conversions. 

2. Capture Your Audience's Attention with a Website Optimized for Mobile Use

If your website doesn't function well when accessed from a smartphone, chances are that you're missing out on valuable customers. 

Depending on what platform you use to design your website, you may have the option of previewing your site while designing. You can easily check your website's mobile performance by accessing it from a smartphone.

Is it difficult to read or navigate? If so, it might be time to give your site a makeover.

3. Create an App for Your Business

You may also want to consider creating an app for your online business. Creating an app helps you keep your potential leads away from the distractions presented by your competitors.

When shopping within a web browser, customers are far more likely to stumble upon the items being offered by your competitors. When shopping within an app, however, price comparison and other threats become a non-issue. 

You won't have to worry about where your product falls in a general google or amazon search.

4. Add a Blog and Boost Your Website Up the Ranks with SEO Content

If your website doesn't have a blog, you may be missing out on a valuable market share. Adding a blog to your website gives you the ability to climb the Google search result rankings.

How does this work? Well, search engines prioritize responses by offering websites that appear to be an authority on the given search topic. Search engine response pages, also known as SERPs, aren't random at all.

By adding a blog that is optimized for SEO, you can help your website become a top search response for a given topic. The more content you have featuring the keyword you'd like to rank highly for, the more likely you are to be seen by search engine users looking to learn more about that topic.

5. Get Professional Web Design and Development Help

Web design isn't always easy. If you aren't particularly computer savvy (or if you don't have any idea how to manage your DNS settings), getting your website an upgrade can be difficult.

Professional website design and development specialist can help you determine just what you'll need to give your website the upgrade it needs. From selecting your SEO keywords to troubleshooting, having an expert in your corner can spell the difference between headaches and success.

Do You Need a Website Upgrade?

If your website could use an upgrade and you aren't sure where to begin, be sure to visit our website. We offer lots of helpful content aimed to answer all of your web design and development questions.

To learn more about these valuable topics or book a call with an expert today, visit our website. We're here to help.