Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Will Facebook Take Its Final Bow in 2019

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Calling Facebook a social media behemoth doesn't do the company justice.

To date, Facebook has 2.38 billion users scattered across the globe, with 1.56 billion people logging onto the social site each day.

But the tech giant has recently come under some serious scrutiny, leaving many to question the future of Facebook entirely.

What's going to happen? And what does it mean for you?

Keep reading as we explore these questions and more.

How Did We Get Here?

Time hasn't exactly been kind to Facebook. And, to be fair, that's mostly on Facebook itself.

When it comes down to it, Facebook is a victim of its own success. Back in the early days, it was nothing more than a way to connect with your college buddies and see what your ex was up to.

Then, Facebook's ambitions changed, as did the way businesses use it.

It wasn't enough to almost single-handedly divert most of the attention away from MySpace. No, Facebook needed a way to become the world's town square.

The social media giant began collecting data on its consumers (well, more data) without users' knowledge or permission.

What's more, Facebook wasn't policing its userbase. As a result, hate groups popped up, cyber-bullying grew rampant, and the United States' entire democracy was thrown in upheaval.

It's been a big fall from grace. But where does that leave us?

There are two groups of people: Those who believe that Facebook is doomed to fail and those who think it's too powerful to lose.

Why the Future of Facebook Is in Jeopardy

Facebook could certainly survive a data breach. In fact, it seems like there's a new data breach every week, leaving millions of users' info exposed.

People were willing to overlook Facebook founder Mark Zuckerberg's eerie, almost robotic presentations.

But it's the 2016 U.S. election that may have sealed the fate of Zuckerberg's baby once and for all. Russia's deliberate use of Facebook to influence the election is so significant that Zuckerberg himself was called to testify several times.

The optics, understandably, were horrible. Now, it seems as though no one trusts Facebook and that Facebook is simultaneously Big Brother and the Wild West.

In the U.S., Facebook's user base is down by at least 15 million users.

The Case for Facebook

On the other hand, it's evident that Facebook is well aware of its shortcomings.

While it's a shame that it took a congressional call for Facebook to take security seriously, it does seem as though the platform is dedicated to earning its users' trust back.

At this year's F8 conference, Zuckerberg delivered a presentation that outlined Facebook's plans to hold itself more accountable and keep data more secure.

Aside from that, the loss of 15 million users isn't as big as it sounds. Facebook is a global company, after all, and they're continuing to grow.

Our Verdict

So, where does this leave us? At the moment, the future of Facebook is up in the air.

As far as our estimations, we guess that Facebook will continue to hemorrhage users, yet its popularity won't wane anytime soon.

Therefore, it's still a good idea to invest in a social media strategy. Click here to see how you can develop a personalized strategy for your brand.