W.M. Sims

Head designer for AT° Design Studio.

3 Ways Your Facebook Notes Boost Your SEO

W.M. Sims

Head designer for AT° Design Studio.

There are around 80 million small businesses on Facebook right now.

With so much competition, how can you get yours to stand out in the crowd? Something often overlooked by marketers is Facebook Notes.

As you'll see, using this aspect of Facebook can help you build up a better SEO strategy for your business to get it seen by the people that are looking for it. Keep reading to learn more about Facebook Notes.

What are Facebook Notes?

Essentially, Facebook Notes allows you to create blog posts on your Facebook page. They differ from a status update in three key ways:

  • No character limit
  • Ability to add HTML formatting
  • Can add multiple images throughout the text

By using notes instead of a status update means you can provide more information to your readers and include various links and images in context.

You can also use their import feature to include your company's blog posts on your Facebook Notes section. This can be an easy way to ensure more people are seeing your blog posts since they won't have to leave Facebook to see them.

Using Facebook Notes for SEO

Here are the three ways Facebook Notes can help improve your company's SEO.

1. Include Extra Keywords

Your readers may not spend a lot of time going through your posts on Facebook Notes. However, Google's crawlers will. So, when you have keyword-rich content, this will give you a great SEO boost with Google.

Don't forget to write each post using the same SEO best practices as you would your regular blog posts. Because Facebook feels a little more intimate than your public website, this can be a great opportunity to share your brand story.

2. Create More Sharable Content

The more content you have, the bigger your potential audience is. When it comes to SEO, the more people that are sharing your content, the more valuable it appears to search engines.

So, when your Facebook Notes posts are being shared, you will get a boost in rankings thanks to the extra activity they're receiving.

3. Extra Backlinks

One of the biggest factors that determine where a website or blog post will rank on Google is the number of backlinks it has. That's why having a backlink strategy is another important aspect of digital marketing.

For every link you include back to your website on your Facebook Notes, that's going to help your main website rank higher on search engines.

What's particularly great about using Facebook for backlinks is that as a large, well-established website, it has incredible domain authority. So, every link gives you even more of that "link juice" you need to rank well.

Want to Learn More About Social Media Trends?

Now you know more about Facebook Notes and three ways they can help you build SEO for your small business.

If you want to learn more about using social media for your business, check out our post on the 2019 social media trends. You'll be sure to find something there you can use to build your business.