W.M. Sims

Head designer for AT° Design Studio.

Keeping Current: 4 Modern Logo Design Trends for 2019

W.M. Sims

Head designer for AT° Design Studio.

Branding today isn’t what it used to be decades ago. Before, you’d simply pick a name, a color palette, a symbol and call it a brand.

Nowadays, a brand needs to do more than look pretty. It needs to clearly deliver its message, connect on a deeper level with consumers, and instill trust.

How can you achieve all of that?

For starters, educate yourself with these modern logo trends. Your logo is what consumers will know you by, other than your name.

If you don’t have a great logo, your brand can’t deliver on everything said above.

Ready to know what the trends are? Keep reading to find out!

1. Purposeful Color

Picking a color or two and calling it day doesn’t cut it. Instead, you need to think wisely about your color choices.

Using color in a logo should evoke emotion, especially the ones you want your customer to feel. For a modern logo, white represents cleanliness. Black is luxurious and powerful—all words to describe a modern brand.

2. Minimalism

For a good logo, less is more. You don’t need to add every color in the rainbow or every design element you like.

That’s where this minimalist trend comes into play. It’s all about simplicity but making an impact.

To achieve this design, pick a sleek font along with one simple design to represent your business.

Illustrative Letters

To include illustrations as more than a standalone element, incorporate it into your chosen typography. It’ll give your logo a modern aesthetic by combining letters and the design element together.

For example, let’s say your brand is called “Fancy Moms.” For the O in Mom, you’d replace it with a heart.

It adds interest to your logo without being over-the-top. However, make sure customers understand your name. If they don’t know which letter your illustration is replacing, your brand won’t be memorable.

3. Artistic Design

One trend that’s really blowing up is the artistically designed logo. It features the artwork of an illustrator or artist as part of your logo.

This could be anything from a simplistic female face to a more minimal circle with scribbles inside it. Just remember: it needs to be readable in every size—from big to small.

4. Detailed Monochrome

Also known as “Monochrome Hipster,” this trend isn’t for the faint of heart. If you really want your logo to stand out, this is the trend to do so.

First, you’ll start with a monochrome palette. That means you’ll work with the same color, just different shades, and variations of it. Typically, black and white are common for this trend.

Next, focus on bold lines and typography. Instead of using loads of bright color, this trend attracts with its heavily-lined design.

Once you put these two elements together, you’ll get a visually appealing logo.

Use These Trends for a Modern Logo

Whether you’re creating your brand from scratch or are due for a rebrand, a modern logo is where it’s at. Crisp, clean, and elegant are words that’ll be used to describe your brand when you implement these trends.

Ready to conquer the world of social media? Read our article about the trends you need to know.