W.M. Sims

Head designer for AT° Design Studio.

Trending on Social Media: 2019 Social Media Trends to Implement in Your Business

W.M. Sims

Head designer for AT° Design Studio.

Did you know the global digital advertising industry is worth over $192 billion?

Are you wondering what’s trending on social media? Not to worry! In this article, we’ll go over trends to watch this year.

Want to learn more? Keep reading to find out!

Trending on Social Media: A Guide

Last year, Facebook created new features for Facebook groups. You can now take part as a business Page, update with Stories, or even post live videos in a group.

Brands now can connect with fans, and the algorithm won’t affect their posts. Some influencer accounts have made private Instagram accounts. This is their attempt to avoid the Instagram algorithm. This trend could continue this year.

There is now an addition of the Close Friends feature for Instagram stories. New Stories features could include more friend groups like Facebook’s Friend Lists. This year we may see brands focus on private accounts and groups.

Conversation and Business

In recent years, chatbots have become popular. Slow and personal communication is still valued by most customers. Chatbots will develop beyond simple prompts. They will become more natural.

This conversational trend means that consumers desire personal interaction with brands. Take time to interact with your customers. Your customers will become loyal. Focus on engagement and relationship this year.

Choose Transparency

Facebook faced data sharing and privacy concerns while Twitter struck down troll accounts. GDPR went into effect as well last year.

Consumers want transparency of brands. Start with what your consumers want on social media. Show your company values. Give a behind-the-scenes look at your business. This will take time, but it will mean something to your customers.

Tell Real Stories

Try and show more raw stories on your social media this year. This will reveal how authentic you are and people will respond to it. Using the Stories option will create a meaningful relationship with your following.

Brands and marketers will have to learn how to become better at storytelling. Share moments that will matter to them to create brand loyalty.

Find out what your best web content is and create short videos based on those topics. Post them on LinkedIn, Facebook, and other channels.

What posts are performing well on your social media accounts? Convert them to an article to fuel traffic and search rankings. Repurpose Facebook live videos into tweets or listicles.

Content that worked for your audience on one platform can work on another.

Work with Influencers

Influencer marketing is a trend for this year. Seasoned influencers can create successful campaigns. Even nano influencers with a few thousand followers could create successful campaigns.

Businesses can seek proven influencer marketing strategies. All these techniques reveal why your business should use social media.

Contact Us Today

We hope you found this article on what’s trending on social media this year insightful. Take time to engage with your following and enlist in the help of an influencer.

Want to learn more? Contact us today.