Trey Edwards
SEO/SMO Client Services Coordinator at Addison Technologies.

Why Your Business Should Actively Use Social Media

Trey Edwards
SEO/SMO Client Services Coordinator at Addison Technologies.

In 2008, 10% of Americans were active on at least one social media network, and Facebook and Myspace were still competing for a relatively small group of teenagers and college students. Today, approximately 80% of Americans and over 2.6 Billion people worldwide actively use at least one social media network. Social media is now a major factor in the purchasing decisions of Americans, especially among Millennials (ages 22-37), who hold more spending power than any other generation currently alive.

Social Media is the most effective advertising platform ever created. Never before have businesses had the ability to isolate their potential customers and put their message in front of them no matter where those customers are throughout the day. You can accomplish a lot organically, and social media advertising is relatively cheap compared to other formats.  

The best part about social media advertising is the targeting. You can target people by interests, occupation, location and more. Facebook and Instagram collect and store up to an estimated 52,000 data points on every one of their users, and this information is available to be used for targeting purposes. You can’t see any individual’s data, but you can give Facebook your targeting criteria and they will only show your ads to people that meet them.

This is why over 70 million small businesses use Facebook and Instagram for marketing purposes. Over 5 million of those businesses currently spend money advertising on the platforms. Last year, those businesses paid Facebook approximately $40 Billion in advertising dollars to target consumers with sponsored messages, and those numbers are growing very rapidly.

Social media isn’t just for retail stores and large corporations. Relatively speaking, small businesses can actually see more benefit than larger ones, if they are willing to invest the time and resources into actively participating. For the cost of one or two billboards, or a single mail-out, small businesses can reach tens of thousands of potential customers every month without wasting money on people that would never be interested in their products or services.

Is your business spending time and money on Facebook? The benefits far outweigh the costs, and aren’t limited to a specific industry or niche. Everything from brick and mortar retail stores to high dollar service companies can see high returns on their investment into social media.

However, there are a couple things to keep in mind…

1. Successful Social Takes Time. Don’t expect a silver bullet. You can’t launch one month and be swimming in money the second. Social media is just like any other business effort - success takes patience and skill. Read our recent blog article about this topic here.

2. Social Media Isn’t Easy. 10 years ago, success on social media was a lot easier. There were few businesses competing in the same space, so attention was easy to get. “Going viral” wasn’t terribly difficult. Now, you are in a highly competitive environment, and the websites themselves have evolved significantly. There are college-level courses dedicated to how to use certain parts of the Facebook backend, such as the Ads Manager. The knowledge entry barrier is far higher than it used to be. If you take the time to learn how to do it right, you can be very successful. But if you can’t afford to do it yourself, you are probably better off outsourcing the work to a specialist, like Addison Technologies.

Addison Technologies has worked with small businesses in the Pottstown, Phoenixville, Kennett Square, and Malvern areas for the past 18 years. We are probably the most experienced digital marketing agency you will ever encounter. We have a strong record of proven results over time, and most of our clients have been with us for many years. If you’d like to talk to us about how we can help your business, contact us today.