Sara Smith

Client Services Coordinator

Why a Professional Custom Website is a Good Idea

Sara Smith

Client Services Coordinator

Smart business owners realize that one of the most important marketing tools they possess is a high-quality website. In today's highly competitive marketplace, websites can't just be aesthetically appealing and provide basic information. Gone are the days of having a slick, online brochure of a site.
Today's websites must look good, function well, and load fast across all computers and devices. They should have a good layout and navigation that makes sense. If they are to have any lasting success, they are properly optimized for search engines. They should be integrated with social media platforms, free of errors and dead links, secured to protect customer information, and regularly updated with valuable content.
If you're tired from just thinking about all that goes into a professional website, imagine putting it all together. If you happen to be a web designer or developer, you're in luck. For everyone else, perhaps its time to consider having a website designed for you by professionals.

Why You Should Consider Hiring Professionals to Build Your Website

It saves you time

Even if you know a little HTML or how to use an FTP client, there's probably a few things your website needs that you have no experience with like various social media platforms or search engine optimization (SEO). Do you have time to learn the things you don't have experience with? If your business is new, you may even have a separate full-time job. Time is money and a professional not only knows how to plan and build your site, they can do so in a fraction of the time it might take you. Your time would then be free to focus on core business responsibilities.

It saves you money

If you were to design your own website, would you have all the tools you needed to do it? Programs like HTML editors (Dreamweaver), FTP clients (SmartFTP), and imaging editors (Photoshop or Paint Shop Pro) are often necessary for website development and the prices to either purchase or subscribe is considerable. Professional web developers already have the necessary programs. If they designed a site for you using a content management system (CMS) like WordPress, which has its own on-board editor, you would need no other programs.

They will optimize your website for search engines

SEO, while being a popular buzzword these days, is a marketing strategy of some complexity. Those truly interested in SEO sign up for classes on the subject. A professional web developer, on the other hand, not only understands all the nuances of successful SEO, they are perpetual students on the subject so they know all the latest techniques.

It will build your brand

A professional web developer can craft a unique site for your business with a signature appearance and conveying the right message about who you are and what you do. If the developer offers design packages, your website can have consistent branding with physical products like letterhead, business cards, and promotional flyers, and with your web presence on social media venues and more. The unique, consistent branding will make you look professional and credible.

A professional relationship that benefits you

Most web developers have reasonable rates for updating sites and helping with technical issues. Maintaining a relationship with the designer of your site will save you stress should something go wrong and save you time in updating and making changes to the site. In time, should your website needs change or require expansion, the developer can help you with the necessary changes to the site which could save you money as opposed to starting over from scratch with another agency or developer.
Thinking about having your site designed or reimagined by professionals? If so, the creative team at Addison Technologies would love to help. Contact us today for a no-obligation chat about your website needs. Addison Technologies can develop a one-of-a-kind website that will highlight you and your business and make you stand out from the crowd.