Sara Smith

Client Services Coordinator

Google Update to Chrome 56

HTTPS becoming standard web procedure & crucial aspect of every web page

Sara Smith

Client Services Coordinator

As mentioned in an earlier article, Google plans to go live with Chrome 56 update at the end of January 2017. This update will change the way some users view your site using the Chrome browser.

How Will This Effect You?

If your web site is still using HTTP, your site may be at risk of being flagged as “not secure”. As part of Google's long term plan to make the web more secure, this update will flag any web page that asks for user sensitive information such as passwords or credit card information as non-secure.

What Does This Mean For Your Website?

When this update goes live, all users viewing your web page through the Chrome browser will view a warning in their browser stating “Not Secure”. This can dissuade users from entering their personal information on your website. You could expect your web site to experience elevated bounce rates, fewer users signing up for accounts or newsletters, and fewer orders placed on e-commerce sites.
This can greatly affect your web site's performance considering 55% or more of your user's are viewing your web site through Google Chrome.

What you can do.

Migrate to HTTPS by Obtaining an SSL Certificate

If you're page is running on HTTP and collecting sensitive information from the user, this data is being transmitted in plain text format and can easily be read by outside sources. This is a serious cause for concern when handling sensitive information such as credit cards, passwords, or social security numbers.
HTTPS is an encrypted secure version of HTTP. When a page uses HTTPS, the sensitive data is encrypted so that it can be transmitted securely. This migration to HTTPS requires an SSL Certificate, adding this certificate to your site establishes an encrypted link between your site and the user's browser.
Ultimately, HTTPS will become standard web procedure and a crucial aspect of every web page. Google may even penalize your web site in search results if sensitive information isn't protected using HTTPS. As user's become more aware of which sites they can trust with their information, your site could experience the full force of this update. 
Don't let your web site suffer. Contact us to make the switch to HTTPS.